THE SEVEN Cs: PARTNERSHIP DANGER SIGNS - The 6th C: Changing Vision

Dorene Lehavi

A series of articles exploring the seven critical areas that can indicate a partnership is in trouble.The 6th C: Changing VisionIn order for a business to be a success the vision and mission must be reflected in all aspects of the structure, the culture and the strategy by which business is conducted. Contained in these are core values and principles set forth by the owners and leaders. If there are discrepancies between any of these, I can assure you there will be problems.There are two parts to vision. One is the partners' vision for the business and the other is each partner's personal vision for their life.The personal vision of each should be in sync with the vision of the business and enhance it. Obviously it is important to have clarity of both before entering the partnership and to revisit them periodically as they may change over time.For example, Justin and Romero were partners in a chain of do-it -yourself stores for about 15 years.

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